CaribPR Wire, BRIDGETOWN, Barbados, WI, Thurs. Mar. 21, 2013: The American Advertising Federation, (AAF), has announced the prestigious 2013 District ADDY Winners. 26 entries from the Caribbean Advertising Federation, (CAF), have earned the right to compete as National Finalists in the National ADDY Competition.
The ADDY Awards are sponsored by AAF and is the advertising industry’s most comprehensive and prestigious competition recognizing creative excellence in numerous categories of various media types. The 3-tiered competition starts all over the US and Caribbean at over 200+ local competitions. The winners of these competitions are sent forward to each of the 15 districts to compete at that level. Winners from this tier are National finalists competing for a coveted National ADDY Award.
CAF is part of the 4th District AAF, including agencies from all over Florida and around the Caribbean. 1,334 entries were judged at District. 92 entries earned Gold awards and 148 earned Silver. The Caribbean Advertising Federation earned 26 of those awards or 11% of the overall awards given at District.
“It is a great honor to have work awarded at the District Level, especially with the level of competition in Florida. Work for companies such as Guardsman Limited, Banks Breweries, Altman Real Estate and Garnier stands shoulder to shoulder with the likes of Disney and Carnival Cruise Lines,” said Renae Quinton, CAF President. “It is no longer a secret that our region’s creative ranks among the best in the world.”
Among the 26 winners were 6 Gold awards, each won by a different CAF member agency. The CAF ADDY Best of Show winner, 3Zero Rums, from Everything Slight Pepper in Trinidad, was awarded for Packaging.
Three-time National ADDY winner Christopher Guiness took Gold again this year with his Bepperton Entertainment Productions illustrated book design for “Poppitz, the frog who flew.” Red Advertising & Marketing took Gold for Abed’s “Ribbons” trade publication ad. “Hoop of Life” for the Ministry of National Security earned Gold for Ross Advertising for public service. McCann San Juan took Public Service Gold as well for their State Election Commission campaign. And Generousitas took Gold for their Guardsman Limited soundtrack.
Overall awards were lead by Generousitas from Jamaica and McCann Puerto Rico with 4 awards each. All of the Golds plus the 20 Silver awards will now move on to compete in the National ADDY competition.
To honor the winners, AAF 4th District will host the 2013 District ADDY Awards Gala on Saturday evening at 6 P.M., April 20th during the District Conference in Jacksonville, Florida. Entrants and supporters are invited to join advertising professionals and business owners from all over Florida and the Caribbean as the 2013 District ADDYs are awarded.
In addition, to the announced awards, 4AAF will also present the highest awards for the year, the “Charlie Awards” for the Best in Category. These results are not made public prior to the event. CAF District Gold entries are all eligible for these awards. For more information on the District Conference or to register for the ADDY Gala, visit <http://aafjacksonville.org/2013-annual-conference/> .
The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation representing thousands of advertising companies in the US and Caribbean. For membership information and entry materials for the 2012 competition, email Terri Brown at [email protected] or visit www.facebook.com/CAFADDY. Like the page to get automatic updates on National ADDY wins, membership, programs and more.
2013 Caribbean Advertising District ADDY Winners
GOLD DISTRICT ADDY AWARDS
Everything Slight Pepper
SALES PROMOTION— Packaging Single Unit
“Poppitz, the frog who flew”
Bepperton Entertainment Productions
COLLATERAL MATERIAL—Book Design
Abed’s “Ribbons” Mad Hatter Pantomime AD
Red Advertising & Marketing Ltd.
CONSUMER OR TRADE PUBLICATION—Fractional Page Four-color
Hoop of Life
Ministry of National Security
State Election Commission
The State Election Commission
McCann San Juan
Guardsman Limited Audio
ELEMENTS OF ADVERTISING—Sound / Music Only
SILVER AAF DISTRICT ADDY AWARDS
‘Welcome to Tobago’ Airport Sign
BP Trinidad and Tobago
McCann Port of Spain
OUT-OF-HOME / Outdoor Board Flat
Banks Can Launch “Obama” Magazine Ad
Red Advertising & Marketing Ltd
CONSUMER OR TRADE PUBLICATION
Altman Real Estate
CONSUMER / TRADE PUBLICATION
SILVER AAF DISTRICT ADDY AWARDS (con’t)
Digicel – Value How I Roll
OGM Communications Limited
NEWSPAPER Color Campaign
RADIO Local :30
RADIO Local Campaign
AL Thompsons – Valspar Paint TVC
TELEVISION Local :30
No Weh No Betta Dan Yard
J. Wray & Nephew Ltd.
Advertising & Marketing (Ja.) Ltd.
Collier Morrison Belgrave
TELEVISION Local :60 or more
TELEVISION Local Campaign
STAG Santana Series
Carib Brewery Limited
Guardsman Limited Video
TELEVISION Cinema Advertising
ADVERTISING INDUSTRY SELF-PROMOTION Single Medium Campaign
1962 Productions/One People Documentary Logo
1962 Productions/One People Documentary
ELEMENTS OF ADVERTISING Logo
Poppitz, the frog who flew
ELEMENTS OF ADVERTISING Illustration
La Toya Woods Carnival Centerfold
Feb 19 Newsday MENTALITY
Julie Mango Productions Ltd
ELEMENTS OF ADVERTISING Photography
Dana Mc Intyre Centerfold
April 22 Newsday MENTALITY
Get Rubis, Get GoingRubis
West Indies Limited
ELEMENTS OF ADVERTISING Music with Lyrics